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THE ATHLETE TAX DIVISION OF
Mission
Helping athletes navigate the complex world of accounting as it relates to NIL, Taxes, Endorsement deals.
Why does this matter to me?
With the growing prominence of Name, Image, and Likeness (NIL) opportunities in college athletics, student-athletes are now encountering a complex challenge that many are unprepared for: taxation. While universities and affiliated collectives are enthusiastic about securing top talent, they are often limited in the financial guidance they can provide due to institutional restrictions. As a result, many athletes are left to navigate these critical financial matters on their own.
Unfortunately, while financial advisors, agents, and other professionals may be quick to offer their services, not all have the athlete’s best interests at heart. This underscores the importance of trusted, athlete-centric financial education and support.
Our
Story
Game Plan Tax, the dedicated sports division of Kirchner & Jordan CPAs, has been advising elite collegiate athletes since 2021. We are proud to support clients across 8 states (and growing) with our clients' NIL earnings exceeding $10 million, providing specialized tax planning and compliance services tailored to the unique needs of high-performing athletes.
Our commitment doesn’t end when athletes transition from college to the professional ranks. Whether you're entering a major league, competing internationally, or navigating endorsement opportunities, our team is equipped to guide you through every stage of your financial journey. From tax compliance to strategic wealth preservation, we help you protect and maximize your hard-earned income.
Just like in sports, long-term financial success requires preparation, discipline, and a clear strategy. That’s why — in every phase of your career — you need a Game Plan.
Who We Are
Kyle Jordan is a licensed Certified Public Accountant based in Spokane, Washington, with over 13 years of experience in public accounting. He is the owner of a CPA firm that employs a team of 17 professionals and serves more than 3,000 clients across a broad range of tax and accounting services.
A lifelong athlete and former high school basketball coach, Kyle has combined his expertise in accounting with his passion for sports to build a specialized focus in the Name, Image, and Likeness (NIL) space. His deep understanding of both the athletic and financial landscapes has played a key role in the firm’s growing reputation as a trusted advisor to collegiate and professional athletes navigating complex tax matters. A team is never just one individual. Kyle has a terrific team of accountants and CPAs working along side him and collectively they are all in on helping athletes navigate tax and financial related matters.
